Your Privacy,
Respected.

Last updated: July 2026

This Privacy Policy describes how Rogers Tire & Auto Care ("we," "us," or "our") collects, uses, and safeguards information when you visit our shops, use our website at rogerstire.com, or interact with our online tools. By using our website, you agree to the practices described below.

Information We Collect

We collect information you provide directly to us, including:

• Name, address, email address, and phone number
• Vehicle details you share when requesting service, a quote, or tires
• Application details you submit through our Careers form (including work history and certifications)
• Payment and financing details (handled by our secure payment and financing partners, not stored on this website)

We also automatically collect limited technical information when you visit the site — such as your browser type, device, pages viewed, and referring page — through cookies and analytics tools described below.

How We Use Your Information

We use the information we collect to:

• Schedule appointments, complete service, and process tire and parts orders
• Respond to your questions, quote requests, and job applications
• Send service reminders, status updates, and (with your consent) occasional offers
• Understand how our website is used so we can improve it
• Meet legal, safety, and warranty obligations

We use the information you provide to complete your request — not to sell it to anyone.

Cookies & Analytics

Our website uses cookies and similar technologies to make the site work, remember your preferences (such as your selected shop), and measure traffic. We use Google Tag Manager and Google Analytics to understand aggregate, non-identifying usage patterns. You can disable cookies in your browser settings, and you can opt out of Google Analytics using Google's browser add-on. Most analytics data is aggregated and does not identify you personally.

Third-Party Services

We use trusted third-party services to operate the site and serve you. When you use these features, your information is handled under that provider's own terms and privacy policy:

• Web3Forms — delivers Careers and contact form submissions to our team by email
• Google Maps — powers the maps and directions on our location pages
• Our tire-shopping tool — lets you search inventory and pricing by vehicle
• Our online scheduling providers — let you book appointments by location
• Financing partners (such as Synchrony, Klarna, and Affirm) — process credit applications on their own secure sites

How We Share Information

We do not sell or rent your personal information. We share it only as needed to provide our services — for example, with a payment processor to complete a transaction, a financing partner you choose to apply with, or a service provider that helps us operate the website — and when required by law or to protect our rights, property, or safety.

Data Security

We maintain appropriate physical, electronic, and managerial safeguards to protect the information we collect. Payment and financing details are handled by PCI-compliant processors and are not stored on this website. No method of transmission over the internet is 100% secure, but we work to protect your information using industry-standard measures.

Children's Privacy

Our website is intended for a general audience and is not directed to children. We do not knowingly collect information from anyone we know to be under 13 years of age.

Your Choices & Rights

You may:

• Request access to, correction of, or deletion of the personal information we hold about you
• Opt out of marketing messages at any time
• Control cookies through your browser and opt out of analytics tracking

To make a request, contact us using the details below and we'll respond as promptly as we can.

Links to Other Sites

Our website may link to third-party sites (for example, financing partners or tire manufacturers). We are not responsible for the privacy practices of those sites and encourage you to review their policies.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll revise the "Last updated" date at the top of this page. Your continued use of the site after changes take effect means you accept the updated policy.

Contact Us

Questions about this policy or your information? Reach us at any Rogers Tire & Auto Care location or through our Contact page. We're happy to help.